Georges Kern's tenure at Breitling since 2017 has been marked by a strategic repositioning of the brand. While honoring its rich aviation heritage, Kern has demonstrably sought to broaden Breitling's appeal beyond its traditional pilot's watch clientele. This diversification strategy has involved several key initiatives, including a renewed focus on archival design elements and the forging of compelling collaborations with iconic brands. One such successful venture is the Breitling Premier Norton collection, a partnership that perfectly encapsulates Kern's vision for a more multifaceted Breitling. This review delves into the intricacies of the Breitling Premier Norton, examining its design, functionality, and overall impact within the Breitling universe.
The Breitling Premier Norton collection isn't just a simple branded watch; it's a statement of shared values between two brands steeped in history and renowned for their dedication to craftsmanship and performance. Breitling, with its legacy of precision timekeeping instruments, and Norton Motorcycles, the British manufacturer of legendary motorcycles, represent a synergy of engineering excellence and a shared appreciation for timeless design. This collaboration resulted in a series of watches that successfully blend the refined elegance of the Breitling Premier line with the rugged, rebellious spirit of Norton Motorcycles.
The most prominent model within the collection, and the focal point of this review, is the Breitling Premier B01 Chronograph 42 Norton (reference AB0118). This particular watch, often referred to as the Breitling Premier B01 Norton or simply the Breitling Norton Edition, embodies the essence of the collaboration. Its 42mm stainless steel case, while maintaining the classic Premier aesthetic, features subtle yet impactful details that speak to the Norton heritage. The most striking of these is the dial, which incorporates a unique textured pattern inspired by the engine casings of Norton motorcycles. This isn't a mere imitation; it's a carefully considered design element that adds depth and visual interest without detracting from the overall legibility of the watch. The dark grey or black dial, depending on the specific variation, offers excellent contrast against the luminescent hands and hour markers, ensuring easy readability in various lighting conditions.
The heart of the Breitling Premier B01 Norton is the in-house Breitling Caliber 01, a self-winding chronograph movement. This movement is a testament to Breitling's commitment to horological excellence. Visible through the sapphire crystal caseback, the Caliber 01 showcases meticulous finishing and a robust construction. Its impressive 70-hour power reserve ensures reliable timekeeping, even if the watch is removed for extended periods. This is a crucial feature for a watch intended for both everyday wear and potentially more adventurous pursuits. The chronograph function, a staple of Breitling's legacy, is flawlessly executed, with crisp, precise activation and resetting of the chronograph hands. The pushers exhibit the characteristic satisfying click, providing a tactile feedback that enhances the overall user experience.
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